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Smartphone market share worldwide by vendor 2009-2020

Published by S. O'Dea,
Apple overtook Samsung and Huawei to become the smartphone market leader by share of units shipped, accounting for 23.4 percent of the overall market in the fourth quarter of 2020.

Smartphone market : Apple, Samsung and Huawei on top

Samsung, known for consumer products such as mobile devices and 币圈大佬排名home entertainment systems, is consistently among the global leading smartphone vendors. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the years, while brands such as Lenovo and Huawei have gained ground.

Samsung smartphone sales

Samsung’s main line of smartphone products is the Galaxy series, the first of which was released in April 2009. Samsung has suffered a steep drop-off in shipments as a result of the coronavirus (COVID-19) pandemic. The company shipped 75.5 million units in the second quarter of 2019, a figure that fell to 54.2 million units by the second quarter of 2020.

Apple are a major manufacturer of smartphones worldwide, with the company shipping more than 90.1 million iPhones worldwide in the fourth quarter of 2020.

Global smartphone market share from 4th quarter 2009 to 4th quarter 2020

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Release date

January 2021



Survey time period

4th quarter 2009 to 3rd quarter 2020

Supplementary notes

* The source does not provide information on the market share in every quarter.

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Statistics on "Smartphones"

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