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Netflix - statistics & facts

Published by Amy Watson,
From relatively humble beginnings as a DVD-by-mail service, Netflix has grown into one of the most influential video streaming services in the world. The company was one of the first to see the potential of video streaming technology and began to transition to a subscription video-on-demand model in 2007. Since this transition, Netflix’s revenue has grown from 1.36 billion to around 15.8 billion in just ten years. The number of Netflix subscribers has followed a similar trend, growing from less than 22 million in 2011 to nearly 150 million in 2019.

Netflix subscribers

Although the company’s popularity is booming around the world, the United States continues to serve as the most important market. In 2020 the number of paid Netflix subscribers in the U.S. surpassed 70 million, and more than 50 percent of U.S. based adults had a current Netflix subscription.

Netflix users

In addition to its massive user base, Netflix subscribers are quite attached to the service, with 59 percent of young users rating it as their most indispensable TV network. Given these staggering numbers, it may seem hard to believe that other companies could make their mark in the Subscription Video-on-Demand market, but Netflix competitors Hulu, Amazon Prime Video, and DisneyPlus have also carved out significant places within the SVoD landscape. That being said, far fewer people considered the latter three to be essential video streaming services compared to Netflix.

Market position

One of the main differences between Netflix and its competitors is its massive wealth of original content. Over 350 Netflix originals were produced globally in 2019, a number which is only expected to expand in the future. The popularity of shows such as House of Cards, Stranger Things and Orange is the New Black have made original programming integral to the company’s continued success. Over a third of users state that original programs are their most enjoyed content on the entire Netflix platform, and over 60 percent of Netflix subscribers state that Netflix original shows are either very important or absolutely critical when it comes to their decision to use the service.

From the beginning, it was Netflix’s ability to adapt to changing technologies and consumer demands which made it so successful. This ability to adjust has continued in recent years with the success of the Netflix’s original content and increased focus on providing content around the world. As long as Netflix can continue this trend of innovation, the company will remain an important voice in both the SVoD market and the entertainment industry as a whole

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Netflix".


Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Key figures

The most important key figures provide you with a compact summary of the topic of "Netflix" and take you straight to the corresponding statistics.

U.S. financial data

U.S. user data

Canada overview

Own content

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